A multilingual website isn't just translation. It's architecture. Do it wrong and you'll be maintaining two separate websites forever. Do it right and it's nearly effortless.
Why Multilingual Matters
If your business operates in more than one country — or even one country with multiple languages — a multilingual site:
- Doubles or triples your SEO surface area — each language ranks independently
- Reduces bounce rate — users engage far more in their native language
- Builds trust — showing you've invested in localization signals you're serious about that market
The Wrong Way (That Most Sites Do)
- Build the site in one language
- Add a Google Translate button
- Call it "multilingual"
Google Translate buttons don't create indexed pages. They don't help SEO. And machine translation of marketing copy is often embarrassing.
The Right Architecture
A properly multilingual site uses:
1. Separate URLs per language
coreweb.dev/(English)coreweb.dev/ru(Russian)
This is what Google indexes. Each page is a separate URL with proper <link rel="alternate" hreflang="..."> tags.
2. hreflang meta tags
These tell Google which version to show to which users. Without them, Google guesses — often wrong.
3. Native translations (not machine) Marketing copy, CTAs, and product descriptions need a human translator or at minimum careful machine translation + human review.
4. Locale-aware formatting Dates, currencies, phone numbers all need locale-specific formatting.
How We Build It
Every CoreWeb site uses @nuxtjs/i18n — the official Nuxt internationalization module. It handles:
- Route generation (
/,/ru,/de, etc.) - Automatic
hreflanginjection - Language detection and cookie-based persistence
- Typed translation keys (no silent missing translations)
Adding a new language to an existing CoreWeb site takes hours, not weeks.
What It Costs
A properly implemented multilingual setup adds approximately 20-30% to development time. The SEO return typically justifies it within the first year for any business targeting multiple markets.
Want a multilingual site? Let's talk.